AROUND THE WORLD

Corporate Web Sites:
A Snapshot in Time

 As seen in InternetWeek - May 22, 2000

   
WEB SITE MANAGEMENT

Percentage of companies having websites primarily to:

• Provide product/service information: 45%
• Increase brand/corporate awareness: 43%
• Develop/improve brand loyalty:  40%

Companies' average # of websites: 6

Average costs:

• Development of standard website: $536,000
• Maintenance of standard website: $591,000
• Development of e-commerce site: $836,000
• Maintenance of e-commerce site: $1,007,000

Average staffing to support sites: 35 people

  
MARKETING & ADVERTISING

Companies for which traditional media advertising is most effective way to drive traffic to sites: 24%

Percentage for which Internet advertising is most effective: 13%

Companies advertising online: 64%

Average spending online advertising (1999): $1.9 million

Online advertising Vs total advertising: 2.8%

Average production cost for online advertising campaign: $441,000